The process of marketing on search engines comprises of two major arms which are search engine optimisation and search engine advertising. Image Credit: fedobe.com Search engine optimisation (SEO) is a series of technical processes implemented on a website to increase the indexing of the website on search engine result pages which are often referred to as ( SERPS ) View our previous post on Search Engine Result Pages and how to make the most of them. SEO incorporates a couple of processes which include developing site maps for your website. A site map is an index of your web pages content. This is required to enable search engine crawlers access the content structure of your website, just like the index of a book or novel serves as a quick guide for a reader, a site map serves as a quick guide for search engine crawlers. View my indepth analysis of SEM below This is the process of paying to stay at a very top rank on search engine query resu