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Search Engine Advertising & Bidding

The process of marketing on search engines comprises of two major arms which are search engine optimisation and search engine advertising.

 
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Search engine optimisation (SEO) is a series of technical processes implemented on a website to increase the indexing of the website on search engine result pages which are often referred to as (SERPS)  

View our previous post on Search Engine Result Pages and how to make the most of them.

 SEO incorporates a couple of processes which include developing site maps for your website. A site map is an index of your web pages content. This is required to enable search engine crawlers access the content structure of your website, just like the index of a book or novel serves as a quick guide for a reader, a site map serves as a quick guide for search engine crawlers.

View my indepth analysis of SEM below
 

  This is the process of paying to stay at a very top rank on search engine query results. This includes using keywords that are related to your products or services your render. When users type in keywords relating to your products, your web page shows in the first set of results delivered to the user, hereby increasing traffic to your website and increasing the number of leads you get. But bear in mind that your landing page has to be optimised for users directed from search engines to make purchases in a hassle free manner.

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