Search Engine Advertising & Bidding

The process of marketing on search engines comprises of two major arms which are search engine optimisation and search engine advertising.

Image Credit: fedobe.com

Search engine optimisation (SEO) is a series of technical processes implemented on a website to increase the indexing of the website on search engine result pages which are often referred to as (SERPS)

View our previous post on Search Engine Result Pages and how to make the most of them.

SEO incorporates a couple of processes which include developing site maps for your website. A site map is an index of your web pages content. This is required to enable search engine crawlers access the content structure of your website, just like the index of a book or novel serves as a quick guide for a reader, a site map serves as a quick guide for search engine crawlers.

View my indepth analysis of SEM below

This is the process of paying to stay at a very top rank on search engine query results. This includes using keywords that are related to your products or services your render. When users type in keywords relating to your products, your web page shows in the first set of results delivered to the user, hereby increasing traffic to your website and increasing the number of leads you get. But bear in mind that your landing page has to be optimised for users directed from search engines to make purchases in a hassle free manner.

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Intro to Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops. Image Credit: http://horizontechs.com Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct mark...

Digital Marketing

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